Why is buying a car stuck in the past,
even for cars of the future?
The Challenge
Buying a car isn’t as easy as buying jeans online. But
why not? Why are all touchpoints so disconnected?
You research online, test-drive at the dealership, configure on your smartphone, and sign paperwork manually – starting from scratch at every step. Isn't there a way to make this process tailored and seamless?
The Idea
A completely new way to buy cars – one as individual and dynamic as the buyers themselves: the API Autobahn. This innovative car-buying experience ensures seamless, personalized interactions at every touchpoint through a modern, data-driven ecosystem. Whether online or offline, it guides buyers straight to their destination – without sending them back to square one. Convenient and effortless to everyone’s needs.
